MoMA PopRally Presents
Abstract Currents: An Interactive Video Event
April 7, 2013
The Museum of Modern Art, New York
In conjunction with the exhibitions Inventing Abstraction, 1910–1925 and Abstract Generation: Now in Print, the PopRally committee collectinged hundreds of submissions of one-minute abstract videos created by the public. These video minutes open a broad window into the ways that abstraction endlessly inspires artists, designers, and anyone observing the peripheries of their own daily life.
The captured imagery, ranging from the bizarre to the contemplative, is made from small observations in nature, flowing psychedelic mutations, and digitally imagined spaces. The public gathered for a special party where all of the submitted videos displayed on over twenty screens and projections in MoMA’s lobby and on the Marron Atrium walls. Dream-pop queen Tamaryn DJ'ed the event, providing a hypnotic soundtrack to the collectively built abstract videoscape.
Leading up to the event, six artists were invited to contribute abstract videos for a featured post on the MoMA blog. Including LA-based artist Jennifer Juniper Stratford, Daphni-videomaker Jane Eastlight, CONFETTISYSTEM, designer Mociun, and more.