Barbara Kruger 'Tag Wall'
Getty Artist Program with Barbara Kruger, "Whose Values?" Tag Wall
J. Paul Getty Museum, May 5–August 2, 2015
Project Committee Member
Along with Audrey Chan, Co-Chair of the sub-committee to design and implement an interactive public engagement project, called the "Tag Wall".
Artist Barbara Kruger is the the 2014/15 Getty Artists Program invitee. For her project, Whose Values?, Kruger joined forces with 400 students from LAUSD Title I High Schools, teachers, and Getty staff, to engaged in an extensive series of classroom discussions and activities. These workshops aimed to supporting critical thinking as well as collaborative art and writing projects to investigate core curricular themes of social justice, identity, race, gender, and advocacy. As a result, students created a wall-sized mural at the Getty Center that highlights the students' collaborative and creative visualization of the Kruger's thought-provoking questions: Whose Values? Whose Justice? Whose Fears? Whose Hopes?
Adjacent to the mural, the Tag Wall installation allowed the general Getty visitor to join the conversation and respond to Kruger's questions. Red tags with strings were provided on a specially designed writing bar, bearing the questions:
What do you value? What do you fear?
Justice for whom? What do you hope for?
Museum visitors wrote their responses and tied the tags to a wire and metal frame attached to the Museum Entrance Hall's travertine wall. Across 13 weeks, visitors have used over 30,000 tags, building a collective expression of the diverse view-points alive in the world, demonstrating a challenge to dominant narratives, and reinforcing the objective of Kruger's questions.
In addition to the Tag Wall, a classroom-oriented Tag Activity lesson plan was developed and distributed via the Getty's blog, The IRIS, inviting anyone to create a Tag Wall of their own and engage with Kruger's ideas. Click here to download the lesson plan PDF: TAG_Activity.pdf.
LINK to "Getty's Barbara Kruger Project is a 'Values' Judgement," an article on the project in the LA Times.
Video by Audrey Chan.